Forbes interviewed Nintendo of America President Reggie Fils-Aime at E3 2011
A portion of the interview:
David Ewalt: How do you explain the Wii U to people who haven’t had a chance to play with it?
Reggie Fils-Aime: What we are doing with Wii U is creating an ability for games to leverage two different screens; the big screen in your room, and the smaller handheld screen in front of you. By doing so it opens up all of these different experiences. The experience I use to describe it to someone is to imagine a first person shooter, where instead of constantly having to look at the screen, now I’ve got things happening all around me.
It’s a great experience. I don’t think it’s going to be a hard sell. I think that communicating to consumers through the magic of the second window, you can have a totally unique experience, with another player still in the room… I don’t think it’s a difficult sell.